Sequel to our new Topic, mistakes to avoid when starting a Fashion Business, we stated that not defining your brand is a mistake that can easily be fallen it.

Here are a few tips to help you Define your brand. .
1. Set Your Vision, the Bible says where there is no VISION. If you don’t know what you want to be in 10years, 20years, you cant chart the path to achieving it, then anything will go!

It’s important to develop a vision for what you want your brand to be

2. Who is your target market audience? This entails identifying those attracted to your products and services

3. Know How You Help the Customer Solve a Problem, how do you solve their problems?

4.What words sum up the experience or outcome of your solution? how do you make your customers feel.