It is so easy to start a business trying to meet a need but be quickly distracted by what you think is selling cos you are “monitoring” other brands and “think” they are selling more than you.
It is even more disturbing to start a business “trying to please/serve Everybody”, you end up serving no body.
If you don’t properly define your brand, services, USP, you will be “drawn back and forth by every wind of doctrine”😊😊 (Chronicles of a bible student).
Defining your brand is the first step to standing out in a crowded market place.
Have you defined your Brand???
Next post will talk about how to define your brand, stay glued