It is so easy to start a business trying to meet a need but be quickly distracted by what you think is selling cos you are “monitoring” other brands and “think” they are selling more than you.
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It is even more disturbing to start a business “trying to please/serve Everybody”, you end up serving no body.

If you don’t properly define your brand, services, USP, you will be “drawn back and forth by every wind of doctrine”😊😊 (Chronicles of a bible student).

Defining your brand is the first step to standing out in a crowded market place.

Have you defined your Brand???

Next post will talk about how to define your brand, stay glued